Imagery International Blog

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Imagery in Business

July 27 (Bloomberg) — Jonah Lehrer, author of “Imagine, How We Decide,” discusses environments that encourage creativity. He speaks with Matt Miller on Bloomberg Television’s “Bloomberg Rewind.”

Jonah says that epiphanies – solutions to very hard problems – are not likely to happen in the office. They happen in the shower, or playing. Creativity is the “residue of wasted time.” He says it is not enough to create a veneer.  Business environment needs to create time to waste time.

To view the article and add comments on Bloomberg click HERE.

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