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Pharmfree Medical Schools

Nightly Business Report, a television program on PBS has been playing a series on the marketing of drugs in healthcare.

Whether or not current methods of marketing and education of doctors is good for patients and the cost of healthcare is explored in Pharmfree Medicial Schools.

Here is an excerpt:

SUSIE GHARIB: No matter where you live, your health in the future will depend in part, on the education the next generation of doctors is now receiving. That’s why pharmaceutical companies say it is so important to educate medical students about their products. But some student physicians are concerned drug company marketing could corrupt their schools and their profession. Tonight, Darren Gersh continues our “Dollars for Doctors” coverage with a look at how those students are turning the tables by grading their own universities.

DARREN GERSH, NIGHTLY BUSINESS REPORT CORRESPONDENT: It’s Saturday night in Las Vegas and far from the bright lights, these medical students are gathering for a lecture. The subject is not cell biology or anatomy.

SHAHRAM AHARI, FORMER PHARMACEUTICAL SALES REP: You guys get bought and sold in a blink of an eye and you don’t even realize it.

GERSH: Today’s topic is marketing — specifically, drug company marketing. And the lecturer, Shahram Ahari, is a former pharmaceutical company sales rep who left the profession to become a medical student himself.

AHARI: As much as I liked to think that I was helping patients, the truth of the matter is, I was helping shareholders more than anyone else — in fact, oftentimes, at the expense of patients.

To see the rest of the article go here.

Other topics in the series:

Medical Schools Violate Rules

Medical Schools Fail to Keep Faculty off Pharma

Dollars for Docs – Big Pharma & Physicians

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